TV, Film & Media Industry News, Sunday 15 October 2023

Netflix retail; Best Buy to stop selling DVDs; Kids entertainment trends; Zaslav’s strategy for Max.

Oct 14, 2023

∙ Paid

Why Netflix Is Planning to Open Its Own Permanent Retail Outlets

Netflix’s vision for the permanent retail destinations, as with its other IRL activations to date, is for them to serve primarily as marketing vehicles promoting the core streaming service. The goal with the Netflix House concept is to drive fan engagement, VP of consumer products Josh Simo…

Keep reading with a 7-day free trial

Subscribe to Further&Better to keep reading this post and get 7 days of free access to the full post archives.