TV, Film & Media Industry News, Sunday 15 October 2023
Netflix retail; Best Buy to stop selling DVDs; Kids entertainment trends; Zaslav’s strategy for Max.
Why Netflix Is Planning to Open Its Own Permanent Retail Outlets
Netflix’s vision for the permanent retail destinations, as with its other IRL activations to date, is for them to serve primarily as marketing vehicles promoting the core streaming service. The goal with the Netflix House concept is to drive fan engagement, VP of consumer products Josh Simo…
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